At Crown Jewels, we have a wide range of gold and diamond products. We have designs that are modern, trendy and classic, suitable for all age and occasions. We promise the best quality, service and investment value. Convenience and transparency is as important to us as it is to our customers. Bring in your pre-loved gold jewelleries or even scrap gold and sell it to us, we promise instant cash with no fuss. Besides selling, you may trade-in your gold for our products and have GST off-set. We are a one-stop centre for consumers seeking advisory, trade-in, buy-back in addition to sales of gold and other jewellery.
Where It All Started
Our first outlet, Crown Jewels, was opened at Serangoon. We started out with buying old gold jewelleries, scrap gold and pawn tickets from customers.
A New High
We have since expanded into retail. Selling precious metal as well as gold and diamond jewelleries. At one point, we had 13 outlets island wide.
Redefining the traditional retail concept, we opened our first flagship store at Bendemeer Shopping Mall. Our brand vision revolves around having top brand recall among consumers for gold-related transaction, to be the preferred destination for gold. Our mission is to provide the best quality, service and investment value at a one-stop destination. Gold Today, Gain Tomorrow – our promise to customers.
We have plans to bring this business to a much greater heights. In the near future, we hope to re-image all Crown Jewels outlets.